This article provided by Jackson Nurse Professionals.
While social media started as a way to stay connected, today you can build a lucrative career as an influencer. Considered the gurus of social media, influencers are individuals or couples who share engaging content and have a huge number of followers. These large followings give them a platform for change and according to Career Addict, provides them the unique ability to impact decisions made by the public and like-minded individuals.
Social media influencers can be found in nearly any profession in any industry. As a travel nurse, you can share your story and influence other travel nurses or even industry trends and employers.
If you’re interested in becoming a social media influencer, here’s how to start:
1. Your journey is your story
Social media influencing starts with being vulnerable. You have to be willing to open up about your travel nursing journey – both the good and the bad – and share details about your experiences. If you’re just getting started, stick to just one social media platform; one you feel the most confident navigating. Instagram is a popular one because it allows you to share photos and write long captions so you can resonate with your audience with unique photos and thoughtful insight.
2. Use plenty of hashtags
When you’re an up and coming social media influencer, you have to find ways to connect with other users. You can share content with family and friends all day long, but that’s only so many people. If you want to grow, use hashtags. Social media users commonly search through platforms via hashtags centered around topics, services, or products they like. For your line of work specifically, Nurse Journal recommended using the following hashtags regularly in your posts: #nurse, #nursing, #nurselife, and #instanurse, among many others.
3. Make connections that count
If one thing’s for sure, it’s that social media influencers have a large following. The more followers you have, the larger your reach and the more people you can connect with. Use the hashtag search mechanism to find other nurses and users who may be interested in your content, then give them a follow. If you have a mutual interest, they’ll likely give you a follow back.
4. Get others to share your content
The more people who see your content, the greater your chances of increasing your following and reaching social media influencer status. Partner with brands or promote your favorite products to run contests or do giveaways in order to extend your reach and get in front of new audiences. If you keep your eye on trending topics or relevant controversies, you can lend your unique perspective through video or graphics that make nurses or other healthcare professionals want to share it and talk about it.
If you’ve already got a larger than average following online, you just might be on your way to becoming a travel nurse influencer. Or, if you’ve got an eye for photography or video, you might just test a few posts and see how well they’re received.
We hope you found these tips on how to become a travel nurse influencer on social media helpful. Do you have any tips to share on how to become a travel nurse influencer? If you would like to share them please comment them below.